Advertising
Advertising That Turns Spend Into Customers
Search, social, display, streaming, and organic channels managed as one system, with every channel named in your agreement and every dollar accounted for.
Channels in your agreement
Search
Social
Display
Streaming TV
Streaming Audio
One path
Landing page
Tracking
Follow-up
Calls
Form leads
Customers
Every channel feeds one path, measured in calls, leads, and customers.
Advertising works when it is one system. The ad, the landing page, the tracking, and the follow-up are a single path, and a break anywhere in it wastes everything upstream. We build the whole path, then buy traffic into it.
Where Advertising Budgets Actually Go Wrong
Channels bought in isolation
Search runs in one account, social in another, and nobody compares them. Budget gets allocated by habit rather than by what returns, and the underperforming channel keeps its spend because nobody looked.
Traffic with nowhere to land
Campaigns point at a homepage. The visitor arrives, does not find the thing the ad promised, and leaves. The ads get blamed for what is a destination problem.
Reporting that measures the wrong thing
Impressions, clicks, and click-through rate all look fine while the lead count stays flat. Nothing connects the spend to a booked customer.
One System
The Ad Is Only the First Link
The ad, the landing page, the tracking, and the follow-up work as a single path.
The ad
Promises something specific.
The landing page
Delivers exactly what the ad promised.
The tracking
Records every call and form.
The follow-up
Turns a lead into a booked customer.
A break anywhere in the chain wastes everything upstream. We build the whole path, then buy traffic into it.
Advertising Channels
Each channel is named for where it earns for your business.
Organic channels
Scoped separately, with no media spend.
What the Numbers Look Like
Display
$6 to $10 CPM
ZIP-optimized CTV
$10 to $20 CPM
Streaming Audio
$16 to $24 CPM
Broad CTV
$22 to $40 CPM
CPM is the cost per 1,000 times an ad is shown. CTV means ads on streaming TV apps.
Ranges vary by market, targeting depth, and inventory. We quote against your actual market before you commit.
How Management Is Billed
Advertising is billed per active channel as a flat monthly management fee, with media management billed separately at 20% of monthly ad spend. Every fee is named in your agreement before anything runs, and we walk through exactly what each channel includes on a scoping call.
Media spend is yours, funded directly by you, with no markup. Search and social run in accounts you own; display and streaming run in our proprietary buying platform, with every report shared with you.
Bill 1 · From the platforms
Media spend
Bill 2 · From FyreSkye
Management, line by line
Scope
Not Included
- Media spend (client-funded)
- Video and photo production, and creative for search and social beyond ad copy and standard sizing