Advertising works when it is one system. The ad, the landing page, the tracking, and the follow-up are a single path, and a break anywhere in it wastes everything upstream. We build the whole path, then buy traffic into it.
Where Advertising Budgets Actually Go Wrong
Channels bought in isolation
Search runs in one account, social in another, and nobody compares them. Budget gets allocated by habit rather than by what returns, and the underperforming channel keeps its spend because nobody looked.
Traffic with nowhere to land
Campaigns point at a homepage. The visitor arrives, does not find the thing the ad promised, and leaves. The ads get blamed for what is a destination problem.
Reporting that measures the wrong thing
Impressions, clicks, and click-through rate all look fine while the lead count stays flat. Nothing connects the spend to a booked customer.
Advertising Channels
Each channel named for where it earns, not what the platform is.
What the Numbers Look Like
Ranges vary by market, targeting depth, and inventory. We quote against your actual market before you commit.
How Management Is Billed
Advertising is billed per active channel as a flat monthly management fee, with media management billed separately at 20% of monthly ad spend. Every fee is named in your agreement before anything runs, and we walk through exactly what each channel includes on a scoping call.
Media spend is yours, paid directly to the platforms, in accounts you own. We never mark up media and we never hold the account.
Scope
Not Included
- Media spend (client-funded)
- Video and photo production
- Creative asset production beyond ad copy and standard sizing