Online Display Ads
Reach People Where Search and Social Cannot
Programmatic (automated ad buying across thousands of sites and apps) display across websites, apps, and streaming, targeted by behavior, context, and real-world location.
- All five standard sizes
- Geofencing and retargeting
- Media at cost, no markup
Geofence: event venue
Ads follow for 30 days
One message in every standard placement, plus a geofence around a real location.
Online display advertising combines broad digital reach with precise targeting. Ads can appear across websites, apps, and streaming environments while targeting by geography, interests, browsing behavior, search activity, or real-world location behavior. FyreSkye Digital uses display strategically to expand reach, retarget visitors, and support conversion-focused campaigns.
The Problem
What Display Gets Wrong Elsewhere
Display has a reputation problem it earned
Cheap impressions, bad placements, no accountability. That is untargeted display. Programmatic buying is a different product.
Retargeting is the only thing most businesses run
And it only reaches people who already found you. The larger opportunity is reaching qualified people who never have.
Nobody geofences the obvious places
Competitor locations, trade shows, event venues. The technology has existed for years and almost no local advertiser uses it.
Geofencing
Fence the Places Your Buyers Already Go
Competitor locations, event venues, and trade shows. The technology has existed for years, and we put it to work for local advertisers.
Draw the boundary
A virtual fence goes around a real location your buyers visit.
Stay in front for 30 days
Anyone who enters can see your ads for the next 30 days, across sites and apps.
Deliverables
Targeting
Geofencing
A virtual boundary around a real location. Someone who enters it can be served ads for the next 30 days. Competitor storefronts, event venues, trade shows, retail centers.
Addressable audiences
Built from search history, purchase behavior, household data, life stage, loyalty program membership, app usage, and connected-TV viewing habits.
Retargeting
Re-engages people who visited and did not convert, across the network for 30 days.
Contextual targeting
Places your ad against content related to what you sell, so relevance comes from the page rather than the person.
Search targeting
Reaches people based on what they have been searching, on sites outside the search engine.
Third-party audience data
Pre-built segments from data providers, matched to your customer profile.
Every Size, Every Time
Missing Sizes Means Missing Placements
Inventory is allocated by size, so every message we run ships in all five standard formats.
728×90 · Leaderboard
300×250 · Medium rectangle
320×50 · Mobile
300×50 · Mobile
160×600Skyscraper
What the Numbers Look Like
Standard formats: 728×90 leaderboard · 160×600 wide skyscraper · 300×250 medium rectangle · 320×50 and 300×50 mobile. Every message ships in all five sizes. Inventory is allocated by size, and missing formats means missing placements.
Scope
Not Included
- Media spend
- Video shoots and production (scoped separately)
- Custom rich media builds
How It Fits Into the Larger System
Display is the reach layer. It puts you in front of people who are not searching yet and keeps you in front of people who already looked.
Ready to Get Started?
Tell us what you need and we reply within one business day. Prefer to talk first? Book a free discovery call.