A site that stays static falls behind. Optimization keeps your traffic more valuable — improving forms, refining flow, and testing what converts. This service is for businesses with traffic and a baseline of conversions worth improving. If you're earlier than that, start with a Care Plan.
Why This Service Matters
Optimization is the layer above maintenance. Once your site is stable and current, this is what turns a static launch into an evolving growth asset.
Packages
Active Optimization
$750/month
Best for: clients who want active monthly improvements and stronger conversion support
Deliverables
- Everything in Care Pro, plus:
- 1 landing page build per month
- Form UX improvements
- Heatmap review
- Monthly performance report
- 30-minute monthly strategy call
Not Included
- A/B testing
- Multi-step form optimization
- Continuous UX iteration
Conversion Engine
$1,500/month
Best for: clients who want continuous iteration and testing
Deliverables
- Everything in Active Optimization, plus:
- A/B testing implementation
- Multi-step form optimization
- Continuous UX iteration
- Bi-weekly optimization calls
- Deeper analytics analysis
Not Included
- Paid ad management (see Advertising services)
- Email automation (see Email Marketing)
Compare Packages
| Feature | Active Optimization | Conversion Engine |
|---|---|---|
| Care Pro included | ||
| Landing page per month | ||
| Form UX improvements | ||
| Heatmap review | ||
| Monthly performance report | ||
| Strategy call | 30 min/mo | Bi-weekly |
| A/B testing | ||
| Multi-step form optimization | ||
| Continuous UX iteration | ||
| Deeper analytics analysis |