Google Ads
Be There When Someone Is Already Looking
Search, Performance Max (Google's automated campaign type), and shopping campaigns built to capture intent, control cost per lead, and prove what the spend returned.
- Accounts in your name
- Negatives reviewed weekly
- Conversion tracking validated
Sponsored
yourbusiness.com › service
Your Business | Same-Day Plumbing Service
Fast help in your area. Book online or call now.
Keyword Intent
Your ad on the searches that mean business, and blocked from the ones that do not.
Google Ads is one of the fastest ways to connect with people actively looking for your products or services. These campaigns place your business in front of qualified buyers at the moment they are searching, with a focus on visibility, lead quality, and efficient spend.
The Problem
Where Most Accounts Leak Money
Broad match (Google's loosest keyword matching) is spending your budget on the wrong searches
Without disciplined negative keywords (searches you block), a plumbing campaign pays for “plumbing salary” and “how to fix a sink yourself.”
Conversion tracking is wrong or missing
If the platform cannot see which clicks became customers, its automated bidding optimizes toward the wrong outcome. Most inherited accounts have at least one broken conversion action.
Nobody reads the search terms report
The single most useful screen in the account, and the one almost nobody opens.
Search Terms Review
We Open the Report Nobody Opens
Every week we read the actual searches that triggered your ads and block the ones that will never become customers.
Search Terms Report
Weekly reviewemergency plumber near me
Matches intent
24 hour plumber
Matches intent
plumbing salary
Job seeker
how to fix a sink yourself
Do-it-yourself
plumbing school
Job seeker
We read every search
The report shows the exact phrases people typed before they clicked your ad.
We block the wrong ones
Job seekers and do-it-yourselfers become negative keywords, so the budget stops paying for them.
Budget moves to intent
What remains is spend on people looking to hire.
Deliverables
Targeting
Keyword intent tiers
Geographic radius and location exclusions
Audience layering (in-market, remarketing, customer match)
Device and daypart bid adjustments
Demographic modifiers where the platform allows them
Conversion Tracking
Bidding Learns From What Tracking Tells It
We validate every conversion action, so automated bidding chases calls and form leads.
- Step 01
Someone searches
Your ad shows for a phrase that matches their intent.
- Step 02
They click
The landing page matches what the ad promised.
- Step 03
They call or submit a form
A working conversion action records it.
- Step 04
Bidding learns
Automated bidding optimizes toward the clicks that became customers.
Scope
Not Included
- Media spend
- Video shoots and custom photography (scoped separately)
- Landing page builds: see Website Optimization
How It Fits Into the Larger System
Search captures demand that already exists. It cannot create it. Pairing search with social or display means you catch the buyer who is looking today and stay in front of the one who will look next month.
Ready to Get Started?
Tell us what you need and we reply within one business day. Prefer to talk first? Book a free discovery call.