Social Media Ads
Reach People Before They Start Searching
Paid campaigns across Meta, X, and Pinterest built to create demand and bring new buyers to you.
- Custom audiences and lookalikes
- Creative refreshed on a set cadence
- Accounts in your name
Your Business
Sponsored
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yourbusiness.com
Book your spot
Audience
Your ad in the feed, shown to an audience built from your real buyers.
Covers Meta (Facebook and Instagram), X, and Pinterest. LinkedIn advertising is available and scoped separately.
The Problem
Why Most Paid Social Underperforms
The audience is too broad to be useful
Targeting an entire metro area and hoping. Custom audiences and lookalike audiences (people who resemble your best customers) exist and almost nobody builds them.
Creative gets made once and runs until it dies
Social creative fatigues faster than any other channel. Frequency climbs, performance drops, and the campaign gets called a failure when it was a refresh problem.
The tracking pixel (a snippet that reports sales and leads back to the ad platform) was installed wrong or not at all
No pixel means no retargeting, no conversion data, and no lookalikes. The platform is flying blind.
Creative Refresh
Fatigue Is a Schedule Problem
Social creative wears out faster than any other channel. We plan the refresh before performance drops.
Ad performance over time
IllustrationRefresh on a defined cadence
New creative goes live before fatigue sets in, on a schedule we agree up front.
Test audience and creative
A/B tests show which message and which audience earn the next round of budget.
Deliverables
Targeting
Custom audiences from your own customer list
Lookalikes modeled on your real buyers
Interest and behavior layering
Retargeting by site behavior and engagement depth
Geographic and demographic constraints
Exclusion audiences so you stop paying to reach existing customers
Audience Build
Built From Your Buyers Outward
We start with the people who already buy from you, model more people like them, and keep existing customers out of prospecting.
Your customer list
Custom audience from people who already bought
Lookalikes
People who resemble your real buyers
Interest and behavior
Layered to narrow reach
Retargeting
Site visitors and engaged viewers
Exclusion audiences
Existing customers come out of prospecting campaigns, so you stop paying to reach people who already buy from you.
Where Your Ads Run
Scope
Not Included
- Media spend
- LinkedIn (separately scoped)
- Video shoots and custom photography (scoped separately)
- Influencer or creator fees
How It Fits Into the Larger System
Social is where demand gets created. It works hardest paired with search, which catches that demand once the person starts looking for a solution by name.
Ready to Get Started?
Tell us what you need and we reply within one business day. Prefer to talk first? Book a free discovery call.