Streaming TV advertising places your video message on the platforms people already use to watch shows, sports, and movies. The value is not just reach. The value is targeting. FyreSkye Digital uses ZIP-code, demographic, and audience-based targeting to focus spend where it matters and support cleaner reporting and stronger campaign efficiency.
Why TV Budgets Stopped Working
Broadcast made you buy an entire market
You paid to reach every household in the DMA, most of which will never be your customer.
Cord-cutting moved the audience and the buying did not follow
The viewers left; a lot of ad budget did not.
Standard CTV buying is expensive and broad
Most connected-TV campaigns buy wide audience segments at wide-audience prices.
Deliverables
Targeting
ZIP code-level targeting
A weighted ranking system combining US Census demographic data with Automatic Content Recognition viewing data, identifying the ZIP codes where your audience is actually watching.
Device targeting
Roku, Apple TV, Amazon Fire TV.
Platform and content targeting
Network apps, sports, specific programming environments.
What the Numbers Look Like
Narrowing to the ZIP codes that matter delivers roughly half the cost of typical CTV buying. The savings come from not paying to reach households that were never going to convert.
Where Your Ads Run
Scope
Not Included
- Media spend
- Video production — you supply the spot, or we scope production separately. We traffic and optimize the assets; we do not shoot them.
- Broadcast or cable placement
How It Fits Into the Larger System
Streaming TV builds the awareness that makes every other channel cheaper. People who have seen you click search ads at higher rates and convert on landing pages faster.