Streaming TV Ads
Television Reach. Digital Precision.
Video ads on the platforms people actually watch, targeted to the ZIP codes where your customers live.
- ZIP-code targeting
- Roku, Apple TV, Fire TV
- Media at cost, no markup
Your video spot
ZIP-Level Targeting
Your ZIPs
Skipped
Your spot on the big screen, running only in the ZIP codes that matter.
Streaming TV advertising places your video message on the platforms people already use to watch shows, sports, and movies. Reach matters, and targeting is where the real value comes from. FyreSkye Digital uses ZIP-code, demographic, and audience-based targeting to focus spend where it matters and support cleaner reporting and stronger campaign efficiency.
The Problem
Why TV Budgets Stopped Working
Broadcast made you buy an entire market
You paid to reach every household in the DMA (a TV market area), most of which will never be your customer.
Cord-cutting moved the audience and the buying did not follow
The viewers left; a lot of ad budget did not.
Standard CTV (streaming TV app) buying is expensive and broad
Most connected-TV campaigns buy wide audience segments at wide-audience prices.
Buy the Audience
Stop Paying for the Whole Market
Broadcast sells every household in the market. We rank ZIP codes by where your audience actually watches and buy those.
Broadcast buying
You pay for every household in the market
ZIP-optimized streaming
You pay for the ZIP codes where your audience watches
Deliverables
Targeting
ZIP code-level targeting
A weighted ranking system combining US Census demographic data with Automatic Content Recognition viewing data, identifying the ZIP codes where your audience is actually watching.
Device targeting
Roku, Apple TV, Amazon Fire TV.
Platform and content targeting
Network apps, sports, specific programming environments.
The Cost Difference
Narrow Targeting, Lower CPM
The ranges below come from typical buying. Narrowing to the ZIP codes that matter delivers roughly half the cost of broad CTV.
ZIP-optimized CTV
$10 to $20 CPM
Broad CTV
$22 to $40 CPM
What the Numbers Look Like
Narrowing to the ZIP codes that matter delivers roughly half the cost of typical CTV buying. The savings come from not paying to reach households that were never going to convert.
Where Your Ads Run
Scope
Not Included
- Media spend
- Video production. You supply the spot, or we scope production separately.
- Broadcast or cable placement
How It Fits Into the Larger System
Streaming TV builds the awareness that makes every other channel cheaper. People who have seen you click search ads at higher rates and convert on landing pages faster.
Ready to Get Started?
Tell us what you need and we reply within one business day. Prefer to talk first? Book a free discovery call.